Omaya is a menswear label founded in Belgrade with the idea to bring something new to the Balkans.┬áThe main concept of the brand is to produce high-quality “streetwear” pieces that are inspired by old Slovenian mythology and history. All of the prints and embroidery contain symbols and runes and they all have a specific meaning. The garments are all made locally in small series allowing more care and attention to be put into each piece.